Step 3: Pick Which Type of Funnel You Want For Your Business

There Are 3 Main Reasons Entrepreneurs Typically Create A Funnel:

  1. To Generate Leads
  2. To Generate Sales
  3. To Run An Event (Like A Webinar) 

If You Want To Generate Leads:

#1 - Basic email or messenger leads where your goal is to capture their email address and build a list.
#2 - Longer form application leads where you are getting a name, phone number, and more detailed information about the lead.

If You Want To Generate Sales:

#1 - A two-step “tripwire” or “unboxing” funnel.
This is generally for lower priced products (often times a loss leader where you lose some money up front) but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit.
#2 - A sales letter or a video sales letter funnel.
This type of funnel is generally for products that require a little more selling, either because the product needs more explanation, or you need a presentation to sell people on the perceived value of what you’re selling. This funnel often uses 1-click upsells to generate additional profit per customer.
#3 - A Product Launch Funnel
This is used when you are looking to launch a new product or service, and you want to build up excitement for the launch. This funnel works really well for selling more expensive products because you have more time to sell people on the perceived value of what you are selling.

If You Want To Run An Event (Like A Webinar):

#1 - A live webinar using a 3rd party software like GoToWebinar or Zoom.
ClickFunnels is used to customize the registration process, and increase conversion and sales.

#2 - An automated, OnDemand, evergreen webinar that is completely run on ClickFunnels.
For this funnel, you take a presentation you already created, and use our funnels to run the whole event.
Funnel Templates


If you have any questions about this, please contact our support team by clicking the support icon in the bottom right-hand corner of this page.

Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select at least one of the reasons
CAPTCHA verification is required.

Feedback sent

We appreciate your effort and will try to fix the article